Archive for March, 2010

Online Easter Egg Hunt – March Madness Series – Episode #18

Have an Easter egg hunt on your website. Brian Kaldenberg explains how.

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"Andy - what model did you take and how did you verify the winner? Thanks for posting." by Brian Kaldenberg

"I've done easter egg contests a couple times - works fantastic to get people into a new site" by abrudtkuhl

Google Analytics Link Builder – March Madness Series – Episode #17

Brian Kaldenberg breaks down the Google Analytics Link Builder tool and why it is important.

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"Here is the link to Google Analytics Link Builder: http://www.google.com/support/googleanalytics/b..." by Brian Kaldenberg

Do Not Outsource Sales – March Madness Series – Episode #16

Brian Kaldenberg of KaldenbergConsulting.com explains why you should never outsource the sales process.

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Outsourcing No No’s – March Madness Series – Episode #15

Brian Kaldenberg discusses an area that should never ever be outsourced... customer service.

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David Meerman Scott Interview – March Madness Series – Episode #14

Brian Kaldenberg interviews David Meerman Scott. Mr. Scott has been VP of Marketing for a couple of publicly traded companies. He is a well-known speaker, and he is author of a best-selling book The New Rules of Marketing and PR.

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"I completely agree that the GPS applications are going to be a "new" or improving method for marketing. The Four Square app that David mentioned is something I have not heard about yet, but sounds promising. Great interview. Thanks Brian." by Brooke Ryherd

"Wow how lucky was I to get David Meerman Scott as our very first interview! Thanks again David." by Brian Kaldenberg

Upselling – March Madness Series – Episode #13

Brian Kaldenberg explains how upselling and/or the art of the upsell is often neglected by many businesses and website owners.

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Google Content Advertising – March Madness Series – Episode #12

Brian Kaldenberg explains how Google Content Advertising works.

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Youtube Video Marketing – March Madness Series – Episode #11

Brian Kaldenberg explains how Youtube is quickly becoming a great way for companies to market themselves using video.

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Google Adwords – March Madness Series – Episode #10

Brian talks about Google Adwords and how it works.

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"Purdue is going to get upset by a 2 seed." by Brian Kaldenberg

Making Sense of Website Stats – March Madness Series – Episode #9

Brian Kaldenberg breaks down how website statistics are important as long as you make them meaningful.

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"I always look at turnovers forced. It seems like teams who can force a lot of turnovers do well in the tournament. With that said, I've never won a pool." by Brian Kaldenberg

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