Archive for April, 2010
Google Adwords Part 4 – Episode #27
Brian Kaldenberg explains the different match types in Google Adwords and how to properly setup your adgroups.
Google Adwords Part 3 – Episode #26
Brian Kaldenberg explains how to write effective Google Adwords ads.
"I forgot to mention that camel case is important for the display URL! This is an example a solid ad for the keyword "baby gifts".
Unique Baby Gifts
Best baby gift selection.
Shop now for free shipping.
BabyStore.com/BabyGifts" by Brian Kaldenberg
Google Adwords Part 2 – Orlando FL – Episode #25
Brian Kaldenberg explains the importance of click through rate (CTR) in your Google Adwords campaign. Writing descriptive ads for each keyword can help improve your CTR.
"Robert - can you think of a way you can move in with your customer? Your book is definitely a form of "moving in". Any other ideas that might work with your business model?" by Brian Kaldenberg
"Moving in with your customer...great idea." by The Happy Diabetic
Google Adwords 101 Part 1 – Episode #24
Brian Kaldenberg explains the first crucial steps that need to be in place before starting a Google Adwords advertising campaign. Items discussed in this episode include: google adwords keyword search tool, google analytics.
"Thanks Robert." by Brian Kaldenberg
"Good show!" by The Happy Diabetic
Twitter Search Tool – Episode #23
Brian Kaldenberg explains what the Twitter Search Tool is and how to use it effectively. Twitter search can be used both as a networking/marketing tool, but also as a customer service tool.
Move In With Your Customers – Episode #22
Brian Kaldenberg explains a few techniques for moving your brand in with your customer. This can be via notepads, pens, magnets, flash drives, etc. The products can be given to your customer for free, but then you're essentially living with your customers during their daily lives. This can really help increase customer retention and repeat business.
"I'm down in Orlando at a TradeStocksAmerica.com conference. I just saw an excellent example of "moving in" with your customer. They gave everyone at the seminar a very nice mouse pad with a big TradeStocksAmerica.com logo." by Brian Kaldenberg
"Gravity - nice insight. Do you have any ideas how companies can move in with their customers via a relatively inexpensive gift or product?" by Brian Kaldenberg
Google Adwords Remarketing – Episode #21
Google Adwords remarketing has arrived. Brian Kaldenberg explains what it is, and how this new powerful tool is going to make waves in the online advertising world.
"I personally don't see an issue with privacy. If anything, you'll be exposed to more ads that you're interested in. I think it's a win/win." by Brian Kaldenberg
Interview with Arron Kallenberg – Episode #20
Claim.io's Arron Kallenberg talks about how his service helps individuals and companies protect their brand on social media networks.
"We do indeed :) Thank you for the opportunity to do this interview Brian!" by Arron Kallenberg
"We have eerily similar last names...." by Brian Kaldenberg
eCommerce Follow Up Phone Call – March Madness Series – Episode 19
Brian Kaldenberg explains how eCommerce companies and even some non-ecommerce companies should start using the follow up phone call as part of their customer service and marketing program.
"Tyler - Yes we did a pilot program with GameRosters and it has worked out real well. The customers really appreciate the personal touch, and we've received some great feedback." by Brian Kaldenberg
"I think this could be a great idea if done in the right business setting. Definitely could develop a better personal relationship with the customers. Have you tried this out?" by tckerr
Testimonials
Lee Sterling - Paramount Sports, Inc. - Miami, FL
"I joined Kaldenberg Consulting three years ago. In that time I've raised my sales over 400%."
Chris Williams - CycloneFanatic.com - Ames, IA
"Before a big day for our websites would be about 100,000 page views and we thought that was good. Nowadays a good day is about anywhere from 500,000 to ..."
Dale Schotte - Park Avenue Coffee - St. Louis, MO
"Kaldenberg Consulting has done a wonderful job with our Google advertising campaign. In a little over a year our Google advertising average pages per visit increased 90%, average time on site increased 83.85% ..."
Learn moreJon Miller - HawkeyeNation.com - Des Moines, IA
"Kaldenberg Consulting's overall knowledge of internet marketing has really helped maximize our site's capabilities. I would highly recommend Kaldenberg Consulting."
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