eNewsletter Marketing – Episode 4

February 25th, 2010

E-newsletter marketing is a must have for any business, and Brian Kaldenberg of Kaldenberg Consulting explains why.

Tags: ,

  • http://kaldenbergconsulting.com/ Brian Kaldenberg

    Brooke,

    Really the actual distribution of the e-newsletters is cheap. Two services I really like are Godaddy Express E-mail Marketing and MailChimp. These services will allow you to sent out 2,500 per month for around $15, and if you need to send out more they have plans for that.

    The real cost is hiring the expertise to create and distribute the e-newsletter. You'll want someone who knows how to write good subject lines so that the emails are opened, and someone who can create an e-newsletter that will open in both html and text versions.

    Depending on the complexity and who is writing the e-newsletter you should expect to spend between $95 and $195 per e-newsletter.

  • Brooke Ryherd

    What factors go into the cost of e-newsletters? Seems like a great marketing strategy.

  • http://kaldenbergconsulting.com/ Brian Kaldenberg

    Who would sign up to be on a restaurant's e-newsletter list if it gave you a chance to win a $50 gift certificate every month? I know I would.

Channel list

ecommerce

email marketing

google analytics

pay per click advertising

search engine optimization

social media

Recent Videos

Five Website Improvements – Episode #32

Dale Schotte Interview – Park Avenue Coffee – Episode #41

Checkout My Interview with PrairieCast

Google Content Adverting Google Re-marketing – Part 3 – Episode #31

Google Content Advertising – Part 2 – Episode #30

Google Content Advertising – Part 1 – Episode #29

Testimonials

Lee Sterling - Paramount Sports, Inc. - Miami, FL

"I joined Kaldenberg Consulting three years ago. In that time I've raised my sales over 400%."

Learn more

Chris Williams - CycloneFanatic.com - Ames, IA

"Before a big day for our websites would be about 100,000 page views and we thought that was good. Nowadays a good day is about anywhere from 500,000 to ..."

Learn more

Dale Schotte - Park Avenue Coffee - St. Louis, MO

"Kaldenberg Consulting has done a wonderful job with our Google advertising campaign. In a little over a year our Google advertising average pages per visit increased 90%, average time on site increased 83.85% ..."

Learn more

Jon Miller - HawkeyeNation.com - Des Moines, IA

"Kaldenberg Consulting's overall knowledge of internet marketing has really helped maximize our site's capabilities. I would highly recommend Kaldenberg Consulting."

Learn more