Comments on: eNewsletter Marketing – Episode 4 http://kaldenbergconsulting.com/kaldenberg-tv/enewsletter-marketing-episode-4/ Play to Win Thu, 17 Feb 2011 04:20:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Brian Kaldenberg http://kaldenbergconsulting.com/kaldenberg-tv/enewsletter-marketing-episode-4/comment-page-1/#comment-31 Brian Kaldenberg Sat, 06 Mar 2010 22:47:35 +0000 http://kaldenbergconsulting.com/?p=603#comment-31 Brooke,<br><br>Really the actual distribution of the e-newsletters is cheap. Two services I really like are Godaddy Express E-mail Marketing and MailChimp. These services will allow you to sent out 2,500 per month for around $15, and if you need to send out more they have plans for that.<br><br>The real cost is hiring the expertise to create and distribute the e-newsletter. You'll want someone who knows how to write good subject lines so that the emails are opened, and someone who can create an e-newsletter that will open in both html and text versions.<br><br>Depending on the complexity and who is writing the e-newsletter you should expect to spend between $95 and $195 per e-newsletter. Brooke,

Really the actual distribution of the e-newsletters is cheap. Two services I really like are Godaddy Express E-mail Marketing and MailChimp. These services will allow you to sent out 2,500 per month for around $15, and if you need to send out more they have plans for that.

The real cost is hiring the expertise to create and distribute the e-newsletter. You'll want someone who knows how to write good subject lines so that the emails are opened, and someone who can create an e-newsletter that will open in both html and text versions.

Depending on the complexity and who is writing the e-newsletter you should expect to spend between $95 and $195 per e-newsletter.

]]> By: Brooke Ryherd http://kaldenbergconsulting.com/kaldenberg-tv/enewsletter-marketing-episode-4/comment-page-1/#comment-30 Brooke Ryherd Sat, 06 Mar 2010 03:52:40 +0000 http://kaldenbergconsulting.com/?p=603#comment-30 What factors go into the cost of e-newsletters? Seems like a great marketing strategy. What factors go into the cost of e-newsletters? Seems like a great marketing strategy.

]]> By: Brian Kaldenberg http://kaldenbergconsulting.com/kaldenberg-tv/enewsletter-marketing-episode-4/comment-page-1/#comment-23 Brian Kaldenberg Fri, 26 Feb 2010 04:40:03 +0000 http://kaldenbergconsulting.com/?p=603#comment-23 Who would sign up to be on a restaurant's e-newsletter list if it gave you a chance to win a $50 gift certificate every month? I know I would. Who would sign up to be on a restaurant's e-newsletter list if it gave you a chance to win a $50 gift certificate every month? I know I would.

]]>